{"id":382,"date":"2023-02-08T19:52:09","date_gmt":"2023-02-08T20:52:09","guid":{"rendered":"http:\/\/isar-international.com\/?p=382"},"modified":"2023-09-26T16:02:32","modified_gmt":"2023-09-26T16:02:32","slug":"5-ways-tiktok-can-enhance-your-recruitment-strategy","status":"publish","type":"post","link":"http:\/\/isar-international.com\/index.php\/2023\/02\/08\/5-ways-tiktok-can-enhance-your-recruitment-strategy\/","title":{"rendered":"5 Ways TikTok Can Enhance Your Recruitment Strategy"},"content":{"rendered":"<p style=\"text-align: left;\">At first glance, TikTok may appear to be a platform for aimless scrolling and sharing funny clips. But a closer look at the platform reveals a type of creativity that you rarely see on other social media.<\/p>\n<p>In fact, a TikTok video can tell you more about an employee than any LinkedIn resume. And vice-versa, your company\u2019s profile can showcase more information than any conventional hiring ad or social media post. That&#8217;s why so many companies have jumped on the TikTok bandwagon.<\/p>\n<p>In this article, we&#8217;ll explain why you should incorporate TikTok into your recruitment strategy. We&#8217;ll also discuss five ways this platform can enhance your recruiting efforts, providing real-world examples and actionable lessons you can use.<\/p>\n<h2><strong>Why Use TikTok for Your Recruitment Strategy?<\/strong><\/h2>\n<p><a href=\"https:\/\/www.statista.com\/topics\/6077\/tiktok\/#dossierContents__outerWrapper\">TikTok statistics<\/a> prove that most of your employees are probably already consuming content on the app. The average monthly time spent on TikTok worldwide is 19.6 hours, and they have a user base of over 136 million users in the US alone.<\/p>\n<p>While the app\u2019s audience trends on the younger side, <a href=\"https:\/\/www.statista.com\/statistics\/1257721\/tiktok-creators-by-age-worldwide\/\">67.8% of TikTok users<\/a> are 18-34. This age bracket makes up the largest percentage of people looking for jobs. To back this up, Google Trends shows that TikTok engagement for job-related content and queries are on the rise. For example, TikTok queries for \u201cHR professionals\u201d has increased by 400%.<\/p>\n<p>TikTok has also proven to have specific marketing and employer branding benefits like increased visibility and engagement, <a href=\"https:\/\/insense.pro\/user-generated-content\/tiktok\">user-generated content<\/a>, and the ability to <a href=\"https:\/\/www.oktopost.com\/blog\/tiktok-b2b-marketing-examples\/\">authentically convey brand values<\/a>.<\/p>\n<p>Those benefits are essential for your recruiting strategy. Building employer-brand awareness and outlining your work culture allows you to:<\/p>\n<ul>\n<li>Differentiate yourself from the competition<\/li>\n<li>Get more high-quality employees that fit your work environment in the long-term<\/li>\n<li>Get more attention on your job posts<\/li>\n<\/ul>\n<h2>5 <strong>Ways to Leverage TikTok for Recruiting New Employees<\/strong><\/h2>\n<p>Now that we\u2019ve gone through why you should be incorporating TikTok in your recruitment strategy, let\u2019s look at how you can actually implement this tactic:<\/p>\n<h3><strong>1. Tap into Hashtags<\/strong><\/h3>\n<p>One way TikTok can help you in your recruiting strategy is through hashtags. Using hashtags allows you to:<\/p>\n<ul>\n<li>Organize your search efforts<\/li>\n<li>Find the best candidates<\/li>\n<li>Share the right hiring posts<\/li>\n<\/ul>\n<p>Here\u2019s one example: Virgin Atlantic was hiring new cabin crew members and decided to make a TikTok about it.<\/p>\n<p>The first thing you notice is the fun dance and laid-back atmosphere created by the cabin crew members. That\u2019s a nod to the company culture \u2013 but we\u2019ll discuss that tactic later.<\/p>\n<p>For now, look at the hashtags:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@virginatlantic\/video\/7155860874014592262\" data-video-id=\"7155860874014592262\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@virginatlantic\" href=\"https:\/\/www.tiktok.com\/@virginatlantic?refer=embed\" rel=\"noopener\">@virginatlantic<\/a> <\/p>\n<p>Looking for your next adventure? We have some exciting news <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\u2708\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/2708.png\"><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc60\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f460.png\"> <a title=\"virginatlantic\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/virginatlantic?refer=embed\" rel=\"noopener\">#virginatlantic<\/a> <a title=\"cabincrew\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/cabincrew?refer=embed\" rel=\"noopener\">#cabincrew<\/a> <a title=\"hiring\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hiring?refer=embed\" rel=\"noopener\">#hiring<\/a> <a title=\"travel\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/travel?refer=embed\" rel=\"noopener\">#travel<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Side To Side - BARBIE &#x1f49d; &#x1f1f3;&#x1f1ec;\" href=\"https:\/\/www.tiktok.com\/music\/Side-To-Side-7089147274894592774?refer=embed\" rel=\"noopener\">\u266c Side To Side &#8211; BARBIE <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc9d\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f49d.png\"> <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83c\uddf3\ud83c\uddec\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f1f3-1f1ec.png\"><\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>When someone is interested in a job as a cabin crew member, they will almost certainly look for the hashtags #cabincrew and #hiring. If they\u2019re also hunting for a job at Virgin Atlantic, they will also search by the #virginatlantic hashtag.<\/p>\n<p>So, they made it as easy as possible for their target audience to find this video.<\/p>\n<p><strong>Here\u2019s a neat catch, though:<\/strong><\/p>\n<p>The hashtag #travel isn\u2019t there randomly. This generic hashtag increases the video\u2019s visibility. As more and more TikTok users view the clip, it has a better chance of reaching the FYP (For You Page). Therefore:<\/p>\n<ul>\n<li>More people will view their hiring post<\/li>\n<li>More people will share, like, and comment<\/li>\n<li>The large public will be more aware of the company culture and thus more likely to fly with this airline<\/li>\n<\/ul>\n<p><strong>Main Takeaways:<\/strong><\/p>\n<ol>\n<li>Use specific and intuitive hashtags for your hiring ad. These may include #hiring, #careeropportunities, #jobsearch, and your company\u2019s hashtag.<\/li>\n<li>Use at least one generic hashtag to increase awareness and your chances of reaching the FYP. This could include your niche (e.g., #nursesofTikTok if you\u2019re a clinic or #teachersofTikTok if you\u2019re a school) and #FYP.<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>2. Leverage Your Recruiters<\/strong><\/h3>\n<p>One of the unique pulls of TikTok is that the content is more relatable and less curated than other platforms. Having your HR and talent team create content is a longer-term and more time-consuming strategy, but it does pay off.<\/p>\n<p>They can speak to topics such as:<\/p>\n<ul>\n<li>Work environment<\/li>\n<li>Brand values<\/li>\n<li>Office structure<\/li>\n<li>Work culture<\/li>\n<li>Expectations<\/li>\n<li>General HR tips<\/li>\n<\/ul>\n<p><strong>This strategy has two major benefits:<\/strong><\/p>\n<ol>\n<li>Great content with little effort: Compared to content that requires a lot of editing or production like <a href=\"https:\/\/www.onehourprofessor.com\/best-podcast-hosting-platforms\/\">podcasts<\/a> or YouTube videos, TikTok clips can be made by anyone. Features like auto-captioning make it easy to turn around quality posts quickly.<\/li>\n<li>Positive brand associate: Reaching a wider audience means more people will learn about your product, company culture, and future job openings.<\/li>\n<\/ol>\n<p>Here\u2019s a great example: Attention Seeker is a personal branding agency in New Zealand that used TikTok to promote its hiring needs.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@theattnseeker\/video\/7153503810487454978\" data-video-id=\"7153503810487454978\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@theattnseeker\" href=\"https:\/\/www.tiktok.com\/@theattnseeker?refer=embed\" rel=\"noopener\">@theattnseeker<\/a> <\/p>\n<p>Replying to @with_navya stitch\/duet\/come to the office and beg on your hands and knees. whatever you feel like. The Attention Seeker is hiring <a title=\"jobad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jobad?refer=embed\" rel=\"noopener\">#jobad<\/a> <a title=\"officetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officetok?refer=embed\" rel=\"noopener\">#officetok<\/a> <a title=\"officehumor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officehumor?refer=embed\" rel=\"noopener\">#officehumor<\/a> <a title=\"personalbrandingagency\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/personalbrandingagency?refer=embed\" rel=\"noopener\">#personalbrandingagency<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c Monkeys Spinning Monkeys - Kevin MacLeod &#038; Kevin The Monkey\" href=\"https:\/\/www.tiktok.com\/music\/Monkeys-Spinning-Monkeys-6746993352891189249?refer=embed\" rel=\"noopener\">\u266c Monkeys Spinning Monkeys &#8211; Kevin MacLeod &#038; Kevin The Monkey<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>This clip breaks all boundaries of traditional hiring promotions.<\/p>\n<ul>\n<li><strong>It\u2019s built as a reply:<\/strong> This video is a stitch\/ duet with @with_navya, thus raising more awareness and views.<\/li>\n<li><strong>It\u2019s funny:<\/strong> The TikTok clip is an informal hiring ad for a part-time video editor, outlining the company culture and enticing more applications.<\/li>\n<li><strong>It snowballs awareness:<\/strong> People sending their applications must stitch\/duet this video, thus creating more views and TikTok content. The result is more people view the original TikTok because the platform\u2019s algorithms will deem it relevant, thus pushing it higher on people\u2019s feeds.<\/li>\n<\/ul>\n<p><strong>Main Takeaways:<\/strong><\/p>\n<ol>\n<li>Get your HR and talent teams involved in your long-term recruitment strategy. On top of being subject-matter experts, they know who your ideal candidates are.<\/li>\n<li>Alternatively, partner with a firm that has already built a reputation on TikTok. There are many creative agencies that now specialize in helping brands cultivate a presence on TikTok.<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>3. Use TikTok Influencers<\/strong><\/h3>\n<p>Before you skip this section (we\u2019re looking at you, B2B folks!), know that influencer marketing looks much different on TikTok than it does on other social platforms. When it comes to brand marketing, an influencer might look like:<\/p>\n<ul>\n<li><strong>An expert in your industry who can vouch for your company or product:<\/strong> Best for partnering on brand awareness<\/li>\n<li><strong>An HR or talent influencer:<\/strong> Best for partnering on your recruiting process<\/li>\n<li><strong>An employee:<\/strong> Best for creating trustworthy hiring posts and cultivating a positive association for company culture<\/li>\n<\/ul>\n<p>TikTok influencers primarily work in two ways:<\/p>\n<ol>\n<li><strong>Long-term:<\/strong> You can partner with creators to increase your brand awareness and drive engagement. This will help to grow your audience and expose your brand to potential employees and customers.<\/li>\n<li><strong>Short-term:<\/strong> If you\u2019re looking to have an immediate impact, you can partner with creators on a specific video or campaign. For example, working with them to create and promote one hiring video or one product tutorial.<\/li>\n<\/ol>\n<p>It\u2019s essential to pick the right people, though.<\/p>\n<ul>\n<li><strong>Larger influencers<\/strong> have more followers and can disseminate your hiring message faster, which means your brand will get more exposure, more views, and more engagement. However, more views don\u2019t necessarily equal better results. It\u2019s important to do an analysis of the influencer\u2019s followers to ensure they are your target audience.<\/li>\n<li><strong>Micro- and nano-influencers<\/strong> have fewer followers. They are often more engaged with their audience because they can get to know these people personally. As a result, they\u2019re more convincing and can have actual discussions on your brand or job post with interested people.<\/li>\n<\/ul>\n<p>You can choose different influencers to partner with according to your marketing goals and current recruiting needs. Most of them provide a contact email in their profile for brands to easily get in touch. Don\u2019t forget to use a <a href=\"http:\/\/easydmarc.com\/tools\/dmarc-record-generator\">DMARC record generator<\/a> to check whether your messages are authenticated and can avoid phishing.<\/p>\n<p><strong>Side note:<\/strong> Use a fake follower checker to ensure the creators you\u2019re shortlisting are legit and a TikTok engagement rate calculator to ensure their audience listens to them.<\/p>\n<p>Veronica from @peopleculturecollective is a great example of this. She is an HR expert that uses her platform to share a slew of helpful and hilarious content and has collaborated with other creators in the HR space like the <a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/good-job-bad-boss-ready-go-w-peopleculturecollective\/id1573391469?i=1000577898079\">People Problems<\/a> podcast.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@peopleculturecollective\/video\/7190352979290000641\" data-video-id=\"7190352979290000641\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@peopleculturecollective\" href=\"https:\/\/www.tiktok.com\/@peopleculturecollective?refer=embed\" rel=\"noopener\">@peopleculturecollective<\/a> <\/p>\n<p><a title=\"techrecruiting\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/techrecruiting?refer=embed\" rel=\"noopener\">#TechRecruiting<\/a> is not for the fainthearted @hiredinc <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udc69\ud83c\udffd\u200d\ud83d\udcbb\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f469-1f3fd-200d-1f4bb.png\"> <a title=\"hr\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hr?refer=embed\" rel=\"noopener\">#HR<\/a> <a title=\"hrtiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/hrtiktok?refer=embed\" rel=\"noopener\">#HRtiktok<\/a> <a title=\"techcareer\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/techcareer?refer=embed\" rel=\"noopener\">#TechCareer<\/a> <a title=\"careertiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/careertiktok?refer=embed\" rel=\"noopener\">#CareerTikTok<\/a> <a title=\"womenintech\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/womenintech?refer=embed\" rel=\"noopener\">#WomenInTech<\/a> <a title=\"recruitersoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/recruitersoftiktok?refer=embed\" rel=\"noopener\">#Recruitersoftiktok<\/a> <a title=\"recruiter\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/recruiter?refer=embed\" rel=\"noopener\">#Recruiter<\/a> <a title=\"paidpartnership\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/paidpartnership?refer=embed\" rel=\"noopener\">#PaidPartnership<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - ulikpinkman\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7165589947960183554?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; ulikpinkman<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>&nbsp;<\/p>\n<p>In this post, Veronica partnered with hired.com on a Tech Recruiting campaign.\u00a0People following her profile are more likely to apply or look into companies that she partners with because she&#8217;s established a strong level of trust and expertise.<\/p>\n<p><strong>Main Takeaways:<\/strong><\/p>\n<ol>\n<li>Working with a trustworthy influencer can increase the visibility of your recruitment posts and help you reach a larger candidate pool.<\/li>\n<li>Think outside the box of traditional hiring ads. Influencers can help you create engaging and creative content that appeals to your target demographic and resonates with your brand values.<\/li>\n<li>End with a strong CTA so interested people will know how to send their applications.<\/li>\n<\/ol>\n<h3><\/h3>\n<h3><strong>4. Showcase Your Company Culture<\/strong><\/h3>\n<p>Another way TikTok can enhance your recruitment strategy is by helping you showcase your company culture. This is a crucial aspect of attracting top talent, as great company culture can differentiate your brand from the competition.<\/p>\n<p>Unreserved is a real estate company with a <a href=\"https:\/\/www.tiktok.com\/@gounreserved\">funny and relatable description<\/a> on TikTok, \u201cMy boss told me to make this page go viral.\u201d<\/p>\n<p>Their posts certainly fit this narrative.<\/p>\n<p>Here is an example showcasing a manager at Unreserved fooling around in the office:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@gounreserved\/video\/7108375704206724358\" data-video-id=\"7108375704206724358\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@gounreserved\" href=\"https:\/\/www.tiktok.com\/@gounreserved?refer=embed\" rel=\"noopener\">@gounreserved<\/a> <\/p>\n<p>Time to bring out the big guns <a title=\"managergoals\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/managergoals?refer=embed\" rel=\"noopener\">#managergoals<\/a> <a title=\"meetmyboss\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/meetmyboss?refer=embed\" rel=\"noopener\">#meetmyboss<\/a> <a title=\"officehumor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officehumor?refer=embed\" rel=\"noopener\">#officehumor<\/a> <a title=\"attheoffice\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/attheoffice?refer=embed\" rel=\"noopener\">#attheoffice<\/a> <a title=\"officevibes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officevibes?refer=embed\" rel=\"noopener\">#officevibes<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c sonido original - \uf8ff Antonio Vzz V\u00e8u\" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-6806013703893338885?refer=embed\" rel=\"noopener\">\u266c sonido original &#8211; \uf8ff Antonio Vzz V\u00e8u<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>This post shows future potential employees that they\u2019ll be working in a laid-back environment where they won\u2019t be afraid to bring up issues with leadership.<\/p>\n<p>It resulted in an array of funny comments that kept the momentum and popularity going.<\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-20302 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\" width=\"413\" height=\"417\" sizes=\"(max-width: 413px) 100vw, 413px\" data-src=\"http:\/\/isar-international.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-297x300-1.jpg\" data-srcset=\"http:\/\/isar-international.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-297x300-1.jpg 297w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-1013x1024.jpg 1013w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-150x150.jpg 150w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-768x777.jpg 768w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-370x374.jpg 370w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-270x273.jpg 270w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-570x576.jpg 570w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM-740x748.jpg 740w, https:\/\/www.closeriq.com\/wp-content\/uploads\/2023\/02\/Screenshot-2023-02-08-at-3.47.08-PM.jpg 1260w\"><\/p>\n<p>Notice the effective hashtags used for this post: #managergoals #meetmyboss #officehumor #attheoffice #officevibes.<\/p>\n<p>You can also present your whole team like Handcrew is doing, instead of zooming in on one team member.<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@handcrewgear\/video\/7159583370291318022\" data-video-id=\"7159583370291318022\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@handcrewgear\" href=\"https:\/\/www.tiktok.com\/@handcrewgear?refer=embed\" rel=\"noopener\">@handcrewgear<\/a> <\/p>\n<p>Meet the Handcrew team! <a title=\"officetok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officetok?refer=embed\" rel=\"noopener\">#officetok<\/a> <a title=\"officehumor\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officehumor?refer=embed\" rel=\"noopener\">#officehumor<\/a> <a title=\"funny\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/funny?refer=embed\" rel=\"noopener\">#funny<\/a> <a title=\"officelife\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/officelife?refer=embed\" rel=\"noopener\">#officelife<\/a> <a title=\"socialmedia\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/socialmedia?refer=embed\" rel=\"noopener\">#socialmedia<\/a> <a title=\"coworkers\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/coworkers?refer=embed\" rel=\"noopener\">#coworkers<\/a> <a title=\"corperatetiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/corperatetiktok?refer=embed\" rel=\"noopener\">#corperatetiktok<\/a> <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - fishwad\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6793879444806224646?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; fishwad<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>This clip associates each Handcrew team employee with a funny archetype, like The Fashionista or The Snacker. Therefore, potential employees get a sense of office culture.<\/p>\n<p>Again, notice the array of hashtags used in this video:<\/p>\n<ul>\n<li>Keywords such as #officetok and #corperatetiktok define the niche.<\/li>\n<li>#funny and #officehumor define the genre for this TikTok video.<\/li>\n<li>#fyp aims to build awareness and send this post to the For You Page.<\/li>\n<\/ul>\n<p><strong>Main Takeaways:<\/strong><\/p>\n<ul>\n<li>Using TikTok to showcase your office culture can help attract potential candidates and build a positive brand association.<\/li>\n<li>Featuring real employees creates a sense of authenticity and engagement.<\/li>\n<\/ul>\n<h3><\/h3>\n<h3><strong>5. Consider Advertising on TikTok<\/strong><\/h3>\n<p>TikTok is starting to rival Facebook and Instagram as the most popular social media platform to spend advertising dollars. It cost more, but advertising your hiring needs on TikTok will bring increased awareness and help you reach more qualified candidates.<\/p>\n<p>There are different ad formats to choose from depending on your hiring strategy, audience, and budget:<\/p>\n<ul>\n<li><strong>In-feed ads:<\/strong> Best for mobile and engaged TikTok audiences<\/li>\n<li><strong>Top-view ads:<\/strong> Best for brand exposure and catching people\u2019s attention because they fill the entire screen<\/li>\n<li><strong>Video ads:<\/strong> Best for storytelling<\/li>\n<li><strong>Spark ads:<\/strong> Best for organic engagement and building authenticity because they boost your existing TikTok posts<\/li>\n<li><strong>Carousel ads:<\/strong> Best for capturing attention and eliciting action because they\u2019re interactive<\/li>\n<\/ul>\n<p>Many companies are taking advantage of this feature, but one example is this ad created by Spin Brands:<\/p>\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@spinbrands\/video\/7080083133986540806\" data-video-id=\"7080083133986540806\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\">\n<section> <a target=\"_blank\" title=\"@spinbrands\" href=\"https:\/\/www.tiktok.com\/@spinbrands?refer=embed\" rel=\"noopener\">@spinbrands<\/a> <\/p>\n<p><img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83e\udd29\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f929.png\">*SPIN IS HIRING!!*<img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83e\udd29\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f929.png\"> We are looking for an incredibly creative Content Creator to join our production team at Spin Brands <img src=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" alt=\"\ud83d\udcab\" class=\"wp-smiley lazyload\" style=\"height: 1em; max-height: 1em;\" data-src=\"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/1f4ab.png\"> Head to our website to apply! <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp?refer=embed\" rel=\"noopener\">#fyp<\/a> <a title=\"spinbrands\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/spinbrands?refer=embed\" rel=\"noopener\">#spinbrands<\/a> <a title=\"jobad\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jobad?refer=embed\" rel=\"noopener\">#jobad<\/a> <a title=\"jobtok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/jobtok?refer=embed\" rel=\"noopener\">#jobtok<\/a><\/p>\n<p> <a target=\"_blank\" title=\"\u266c original sound - Spin Brands\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7080083095939992326?refer=embed\" rel=\"noopener\">\u266c original sound &#8211; Spin Brands<\/a> <\/p>\n<\/section>\n<\/blockquote>\n<p> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script><\/p>\n<p>The ad starts with an enticing and catchy question: \u201cAre you looking for your dream job as a content creator?\u201d<\/p>\n<ul>\n<li>It features real sequences from real people\u2019s work lives<\/li>\n<li>Presents the benefits of working for this company<\/li>\n<li>Includes a brief list of job responsibilities<\/li>\n<li>Ends with a CTA with clear directions on where to send their <a href=\"https:\/\/arielle.com.au\/resume-writing-services\/\">job-winning resumes<\/a>.<\/li>\n<\/ul>\n<p><strong>Main Takeaways:<\/strong><\/p>\n<ul>\n<li>Catchy ads on TikTok can help you increase the visibility and candidate pool for your open positions, as long as you choose the right format for your audience.<\/li>\n<li>Keep it short. Present the most important benefits of getting a job at your company and the major responsibilities.<\/li>\n<li>End with a clear CTA so there is no question as to how\/where they can apply.<\/li>\n<\/ul>\n<h2><\/h2>\n<h2><strong>Start Your TikTok Recruitment Strategy<\/strong><\/h2>\n<p>When used thoughtfully, TikTok is an excellent channel to incorporate into your long-term and short-term recruiting strategies. It can help grow your audience and candidate pool, build positive brand recognition, and increase the visibility of your job posts. Remember to do your research, use the right spokespeople, and harness the power of hashtags.<\/p>\n<p><a style=\"text-decoration: none !important; color: white; cursor: pointer !important;\" href=\"https:\/\/www.closeriq.com\/employers\/?invite=blog\"><br \/>\n<button class=\"btn btn-lg btn-block\" style=\"background-color: #f2784b; text-decoration: none !important; color: white; cursor: pointer !important; border: none; width: 100%; text-align: center; font-family: Roboto, Arial, sans-serif; font-size: 16px; height: 100%;\"><br \/>\n<strong style=\"display: block; margin: auto;\">Hiring? Connect with us on your ideal candidate profile.<\/strong><br \/>\n<\/button><br \/>\n<\/a><br \/>\n<em>If you are looking for job opportunities in tech, <a href=\"https:\/\/www.closeriq.com\/signup\/?invite=blog-bot-cta\">click here<\/a>. <\/em><\/p>\n<p>The post <a rel=\"nofollow\" href=\"https:\/\/www.closeriq.com\/blog\/2023\/02\/5-ways-tiktok-can-enhance-your-recruitment-strategy\/\">5 Ways TikTok Can Enhance Your Recruitment Strategy<\/a> appeared first on <a rel=\"nofollow\" href=\"https:\/\/www.closeriq.com\">CloserIQ<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At first glance, TikTok may appear to be a platform [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":384,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/posts\/382"}],"collection":[{"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/comments?post=382"}],"version-history":[{"count":2,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/posts\/382\/revisions"}],"predecessor-version":[{"id":385,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/posts\/382\/revisions\/385"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/media\/384"}],"wp:attachment":[{"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/media?parent=382"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/categories?post=382"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/isar-international.com\/index.php\/wp-json\/wp\/v2\/tags?post=382"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}