LinkedIn Ads 101: How to Create LinkedIn Audiences

LinkedIn Ads

Boring, standard advertisement on the internet? An absolute no-go in B2B! Personalization and a precisely selected target audience are extremely important for your online marketing and advertising. Social media platforms like Facebook, Instagram and LinkedIn as well as search engines like Google have recognized the importance of advertising, too. Operating in B2B, LinkedIn should be […]

Marketing Automation in B2B: Boost Your Customer Journey

Marketing Automation entlang der Customer Journey für B2B-Unternehmen

Winning new customers still is one of the biggest obstacles for B2B companies. Many rely on a variety of methods for their Inbound Marketing in order to minimize scatter loss and even avoid cold-calling. Mixing many methods, combined with B2B marketing automation, enables a targeted and individual communication with your prospects. Optimally, you pair them […]