How Hybrid Work Has Changed Talent Acquisition

Have you noticed that many job listings now have the word “hybrid” in the job description? Hybrid work refers to a working model where employees work partly at the office and partly from home. This arrangement gained momentum during the pandemic, and it is increasingly prevalent in the modern workplace. Many companies have realized the benefits of continuing operations remotely, at least part-time. 

According to Gallup, 52% of workers are hybrid or remote, and a majority of the workforce prefers remote or hybrid work. This desire for flexibility is now affecting hiring processes. 

Hybrid Work Creates New Considerations for Job Descriptions and Skill Requirements

Collaboration among team members can be challenging when some are on-site and others are remote. We can find an example of this interdisciplinary collaboration in Go-To-Market (GTM) teams. GTM teams are already complex, usually consisting of product marketers, sales, customer support, and product development staff. When you add remote and hybrid schedules to the mix, maximizing productivity can be especially difficult. How can employers strike a balance between what workers want, and what’s best for the team?

Establish Clear Expectations in Job Ads

With a variety of working arrangements available, job descriptions must be specific. Will the position be remote, on-site, or hybrid? For hybrid or remote jobs, it’s particularly important to describe the essential functions, roles, and responsibilities, along with the specific skills required to work from home. 

Not all jobs can be done remotely, and some others may have restrictions. For example, if the job requires handling confidential information, the employee may need to connect only from a home office and not from a public WiFi connection. If a job must be done on-site, that should be made plain in your job description. 

Shop for the Right Skills

When a position is remote, tech skills—especially proficiency in virtual communication tools—are some of the capabilities you should list in the job description. Abilities like using digital tools, having good writing and communication skills, being a self-starter, and being able to collaborate with others are critical current job requirements. 

Virtual Recruitment and Onboarding Processes Have Become Standard Practice 

Due to the pandemic, many companies had to adjust to hybrid and virtual recruitment and staff management to continue operations. 

Many components of the virtual recruitment process may be automated or supported by digital tools, resulting in greater efficiency. Tools like video interviewing, screening chatbots, and text recruiting are some methods organizations are using to hire faster, improve the candidate experience, and reduce sourcing costs. 

Perfect Your Remote Interviewing Techniques

Remote interviews and virtual recruiting have been around since the early 2000s, but they gained momentum out of necessity during the COVID-19 pandemic. Now, virtual recruiting has become standard for part or even most of the recruitment process. 

If you’re not sure where to start improving your skills, here are some top video-interviewing tips: 

  • Do a tech check: You don’t want your interview to be disturbed by a bad internet connection. Prepare for the interview by checking your webcam and audio. Make sure your devices are charged, and practice the interview with a colleague to ensure features like screen sharing are working properly.
  • Provide clear instructions: Keep in mind that the candidate may not be familiar with the platform you choose for the interview. Make sure you send them clear instructions on how to join and use the platform with enough time for them to prepare before the interview. The instructions should include any passwords needed to access the platform.
  • Focus on presentation and representation: Remember that the candidate is assessing you as well, so set a professional tone with your attire and body language. Virtual interviews can be just as stressful as in-person ones, so give your candidate time to feel at ease. Being friendly and maintaining appropriate eye contact can help the interview proceed more naturally. Allow the candidate to talk about their experience, and don’t rush through the conversation.
  • Control the environment: A noisy environment can disrupt the flow of even the best interview. When conducting virtual interviews, find a quiet space with an uncluttered background to demonstrate professionalism and help you focus on the conversation. If there are unavoidable noises during the interview, such as construction nearby, let the candidate know beforehand.
  • Inform the candidate about next steps: One of the most common mistakes when conducting remote interviews is being vague about the next steps in the process. Following up with an email letting the candidate know when they can expect to hear from you can improve their experience. Contact the candidate regardless of their success in the interview.

Establish Effective Virtual Onboarding Strategies

Remote onboarding is becoming a priority for HR managers. According to market forecasts, the value of the onboarding software market may reach $1.35 billion by 2025

An effective onboarding process is critical for the success of employees and the organization. 

The Evaluation and Selection of Remote Candidates Has Changed 

Screening and assessing remote workers can be tricky. Managers must evaluate whether candidates have the necessary skills—and also whether they can work effectively on their own. 

Assessing Remote Work Skills and Self-Management

Working remotely, even part-time, is not for everyone. A remote employee needs to manage their time efficiently and prioritize work. They need to be focused and organized. How can you assess those work-from-home skills before hiring?

A work-from-home skills assessment can determine if a job candidate has the required skills to excel in remote work. Some of the skills you may look for are self-discipline, communication, and the ability to focus. Besides reviewing their resume for remote work experience, you can give them a test task to evaluate some of these abilities. 

Ensuring the Remote Employee Integrates Into Your Culture and Team 

Assessing how well an employee fits into your company culture is relatively easy when you can see them in action. Building a strong company culture is essential for remote teams that may otherwise feel disconnected from the organization. However, achieving a cultural fit for remote employees can be challenging.

Apply these strategies for integrating remote team members: 

  • Hire deliberately. Take advantage of the interview to evaluate how well the candidate may fit into your company’s culture. Ask behavioral questions that can help provide insights into their values and temperament.
  • Apply team-building techniques. During onboarding, seek to build connections and relationships between team members. For instance, schedule virtual coffee breaks or regular team meetings. Although it’s not always possible to connect everyone at once if you have members in different time zones, it’s worth the effort to build trust and improve collaboration.

What’s Next for Talent Acquisition In the Era of Hybrid Work? 

As the hybrid workplace continues to evolve and become more prevalent, hiring the right candidates for it becomes ever more important. Human resources professionals need to adapt their hiring and onboarding practices to leverage the benefits of hybrid work arrangements. Using virtual recruitment tools and remote work assessments can simplify the hiring process and ensure you find the right person for the job.

If you are looking for job opportunities in tech, click here.

The post How Hybrid Work Has Changed Talent Acquisition appeared first on CloserIQ.

The State of GTM Compensation: H2 2023 Report

If you want to attract and hire top GTM talent, you have to stay competitive. But with the tech industry constantly evolving and expanding, it can be difficult to stay ahead of the curve.

Our H2 2023 State of GTM Compensation report leverages real-world survey and search data made by CloserIQ to provide unparalleled insights into the hiring and compensation strategies of the fastest-growing tech startups in the US.

See our H2 2023 State of GTM Compensation Report here.

Here are 5 top GTM hiring and compensation trends you need to know:

1. Total compensation is tapering off.

After 6 consecutive quarters of tech industry layoffs, we’re seeing compensation plateau and even decrease in some instances across GTM roles.

2. Reduced quota attainment decreased total earnings.

Reported quota attainment for revenue roles has fallen in the last year, which has significantly decreased On-Target Earnings (OTE). Base salaries have become more of a priority for GTM professionals which has increased relative to OTE for certain roles.

3. It’s an employer’s market for the foreseeable future.

Talent pools are saturated with candidates from BigTech layoffs, allowing hiring managers to be more selective and spearfish critical hires using more in-depth interview processes. Durable startups are picking up incredible talent.

4. Remote hiring is reverting to hybrid and in-office.

While many employers are still committed to offering the flexibility of hybrid work, earlier stage companies are reverting to in-person for key hires. Companies are focused on creating hubs and prioritizing candidates in the same time zone.

5. GTM organizations are flattening.

As growth slowed, many GTM organizations collapsed middle management and replaced their executive leaders (ex. CRO) with front-line leaders (ex. Head of Sales) and individual contributors.

Read our entire report for data and insights on:

  • – Current compensation benchmarks for U.S.-based GTM individual contributor and leadership roles
  • – Top hiring sectors and trends in GTM recruiting
  • – New survey data results on GTM leadership trends by company funding size

If you are looking for job opportunities in tech, click here.

The post The State of GTM Compensation: H2 2023 Report appeared first on CloserIQ.

How to Close Enterprise Account Executives

Hiring the right candidates can be a daunting task. Especially for competitive, high-impact positions like Enterprise Account Executives. More senior candidates have different needs and expectations within the interview process than entry-level hires. So, how can you ensure that you’re making the right impression and closing the best talent?

If you’re asking yourself this question, you are not alone. There are many resources available to help coach candidates through the interview process. But for hiring managers, it can be difficult to know how to best prepare for these conversations.

One way to set yourself up for success is to demonstrate your understanding of their unique needs by answering their questions effectively. That means being ready to respond thoughtfully and thoroughly on topics including:

  • Company Vision and Competitive Landscape
  • Sales Strategy and Methodology
  • Performance Expectations
  • Training and Resources

To help you prepare, we’ve created a comprehensive checklist that covers the most important questions for EAEs during the interview process.

By answering these questions effectively, you can inspire confidence and close top EAE talent for your organization.

Download the full Checklist for Interviewing EAEs here.

If you are looking for job opportunities in tech, click here.

The post How to Close Enterprise Account Executives appeared first on CloserIQ.

Say Hello to Our New Brand: Echobot is Now Dealfront

Echobot + Leadfeeder = Dealfront

Back in June 2022, we announced that we had merged with Leadfeeder following a €180m investment from Great Hill Partners. Combining Echobot’s leading sales intelligence platform and Leadfeeder’s best-in-class web visitor intelligence solution seemed like the perfect fit to launch a leading go-to-market tool.Ten months later, we’re now a team of 330+ operating across six […]

4 Stress-Relieving Activities to Improve Sales Team Morale

The world of business is a fast-paced and competitive environment. Sales teams are constantly under pressure to meet their quotas and deadlines. According to a study by the American Institute of Stress, job-related stress costs U.S. businesses over $300 billion each year in absenteeism, turnover, and decreased productivity.

This highlights the importance of addressing the issue of stress in the workplace, particularly for sales teams who face high levels of pressure and expectations. When you’re in a leadership role, you must prioritize the mental and emotional health of your sales team. That way, they can give their absolute best performance. 

In this post, we’ll discuss the power of stress-relieving activities and how they can improve morale and increase productivity. Implementing these will help you create a productive and encouraging atmosphere at work, which will benefit both your sales team’s well-being and your company’s bottom line.

Provide Access To Creative Outlets

Creative outlets such as painting, drawing, or music can help to reduce stress and improve overall well-being. Consider providing your sales team access to innovative tools or workshops. 

For example, one great creative outlet you can use to provide your team with a stress-relieving activity during working hours is I’m A Puzzle, where they can design and create custom jigsaw puzzles. 

Photo by Jopwell from Pexels

These activities can be done in person and virtually, making them easy to incorporate into your team’s workday. In addition, by providing your sales team with access to creative outlets, you’ll be able to foster a sense of creativity and self-expression among your team members.

Promote Mindful Meditation

Next in line, mindful meditation is a proven powerful tool for reducing stress and improving focus and clarity. Try to encourage your team to practice mindful meditation during some of the breaks they take throughout the day. 

It’s an exercise that can be performed at any time, in any location, and does not call for specialized gear or instruction. In fact, numerous apps these days like Headspace and Balance provide guided meditations that can be finished in a matter of minutes, making it simple to incorporate meditation into the working day of your team.

Photo by Bethany Legg from Unsplash

Participation In Team Building Activities

Participating in team-building activities comes with many added benefits. They can increase team spirit, help cultivate a sense of camaraderie among team members, reduce stress and improve morale. 

Find an option that everyone in your team can enjoy such as online trivia games, karaoke sessions, and escape rooms. Because your team can participate in these activities either in person or online, it’s easy to incorporate them into a typical workday. You’ll be able to cultivate a sense of community and teamwork among your sales team if you provide them with an enjoyable and encouraging workplace.

Promote Physical Activity

Physical activity is a great way to reduce stress and improve overall well-being. During the workday, encourage the members of your sales team to get up and go for a short walk or stretch. 

Not only does physical activity help reduce stress, but it also has the potential to improve concentration and productivity. Think about organizing a virtual step goal with coworkers using an app like Strava or MyFitnessPal for some added excitement. Mindful movement like desk yoga is a great option for a team activity that incorporates exercise.

You will be able to foster an environment at work that is both more productive and healthier if you encourage the members of your sales team to take care of their physical health.

Final Thoughts

Incorporating stress-relieving activities into your sales team’s workday can have a significant impact on their morale and productivity. By taking small, easy-to-implement steps such as breaks for meditation, team building activities, physical activity, and creative outlets, you can help to create a more positive and supportive work environment. 

Remember that a happy sales team is a productive sales team. By prioritizing their well-being, you’ll be able to achieve better results for your business. So take the time to invest in your team’s mental and physical health, and you’ll see the benefits in both the short and long term.

The post 4 Stress-Relieving Activities to Improve Sales Team Morale appeared first on CloserIQ.

The State of Tech Hiring & Compensation: H1 2023 Report

If you want to attract and hire top technical and sales talent, you have to stay competitive. But with the tech industry constantly evolving and expanding, it can be difficult to stay ahead of the curve.

Our H1 2023 State of Tech report leverages real-world data from successful placements made by CloserIQ to provide you with unparalleled insights into the hiring and compensation strategies of the fastest-growing tech startups in the US.

See our H1 2023 State of Tech Hiring & Compensation Report here.

Here are 3 top hiring and compensation trends you need to know:

1. Hiring remains mission-critical.

As the market began to cool in the second half of 2022, hiring managers swiftly shifted their focus to high-quality, high-impact candidates. On average, hiring processes took 22% longer in H2 2022 than they did in H1 2022. Many companies added steps to their interview process in order to better assess candidates before making an offer.

2. Remote work is still widely preferred to in-office.

Employers may be turning up the pressure to return to the office, but tech workers aren’t on board just yet. 75% of job posts in H2 2022 still supported fully-remote work. This is especially relevant to senior talent, who have more leverage to continue working remotely.

3. Recession fears and cost-of-living increases led to higher base salaries.

As U.S.-based employees experienced a higher cost of living, they prioritized financial security over equity and high OTE options. Average base salaries increased for both technical and GTM talent as companies worked to attract top talent while countering inflation concerns.

  • Experienced software engineers saw a 5% average salary increase
  • Post-sales roles saw a 13% average increase in base salary
  • Sales leadership roles saw a 20% average increase in base salary

Read our entire report for data and insights on:

  • Current compensation benchmarks for U.S.-based software engineers and sales roles
  • Top hiring sectors and trends in technical and GTM recruiting
  • Interviewing and hiring timelines for venture-backed startups

If you are looking for job opportunities in tech, click here.

The post The State of Tech Hiring & Compensation: H1 2023 Report appeared first on CloserIQ.

5 Ways TikTok Can Enhance Your Recruitment Strategy

At first glance, TikTok may appear to be a platform for aimless scrolling and sharing funny clips. But a closer look at the platform reveals a type of creativity that you rarely see on other social media.

In fact, a TikTok video can tell you more about an employee than any LinkedIn resume. And vice-versa, your company’s profile can showcase more information than any conventional hiring ad or social media post. That’s why so many companies have jumped on the TikTok bandwagon.

In this article, we’ll explain why you should incorporate TikTok into your recruitment strategy. We’ll also discuss five ways this platform can enhance your recruiting efforts, providing real-world examples and actionable lessons you can use.

Why Use TikTok for Your Recruitment Strategy?

TikTok statistics prove that most of your employees are probably already consuming content on the app. The average monthly time spent on TikTok worldwide is 19.6 hours, and they have a user base of over 136 million users in the US alone.

While the app’s audience trends on the younger side, 67.8% of TikTok users are 18-34. This age bracket makes up the largest percentage of people looking for jobs. To back this up, Google Trends shows that TikTok engagement for job-related content and queries are on the rise. For example, TikTok queries for “HR professionals” has increased by 400%.

TikTok has also proven to have specific marketing and employer branding benefits like increased visibility and engagement, user-generated content, and the ability to authentically convey brand values.

Those benefits are essential for your recruiting strategy. Building employer-brand awareness and outlining your work culture allows you to:

  • Differentiate yourself from the competition
  • Get more high-quality employees that fit your work environment in the long-term
  • Get more attention on your job posts

5 Ways to Leverage TikTok for Recruiting New Employees

Now that we’ve gone through why you should be incorporating TikTok in your recruitment strategy, let’s look at how you can actually implement this tactic:

1. Tap into Hashtags

One way TikTok can help you in your recruiting strategy is through hashtags. Using hashtags allows you to:

  • Organize your search efforts
  • Find the best candidates
  • Share the right hiring posts

Here’s one example: Virgin Atlantic was hiring new cabin crew members and decided to make a TikTok about it.

The first thing you notice is the fun dance and laid-back atmosphere created by the cabin crew members. That’s a nod to the company culture – but we’ll discuss that tactic later.

For now, look at the hashtags:


Looking for your next adventure? We have some exciting news ✈👠 #virginatlantic #cabincrew #hiring #travel

♬ Side To Side – BARBIE 💝 🇳🇬

When someone is interested in a job as a cabin crew member, they will almost certainly look for the hashtags #cabincrew and #hiring. If they’re also hunting for a job at Virgin Atlantic, they will also search by the #virginatlantic hashtag.

So, they made it as easy as possible for their target audience to find this video.

Here’s a neat catch, though:

The hashtag #travel isn’t there randomly. This generic hashtag increases the video’s visibility. As more and more TikTok users view the clip, it has a better chance of reaching the FYP (For You Page). Therefore:

  • More people will view their hiring post
  • More people will share, like, and comment
  • The large public will be more aware of the company culture and thus more likely to fly with this airline

Main Takeaways:

  1. Use specific and intuitive hashtags for your hiring ad. These may include #hiring, #careeropportunities, #jobsearch, and your company’s hashtag.
  2. Use at least one generic hashtag to increase awareness and your chances of reaching the FYP. This could include your niche (e.g., #nursesofTikTok if you’re a clinic or #teachersofTikTok if you’re a school) and #FYP.

2. Leverage Your Recruiters

One of the unique pulls of TikTok is that the content is more relatable and less curated than other platforms. Having your HR and talent team create content is a longer-term and more time-consuming strategy, but it does pay off.

They can speak to topics such as:

  • Work environment
  • Brand values
  • Office structure
  • Work culture
  • Expectations
  • General HR tips

This strategy has two major benefits:

  1. Great content with little effort: Compared to content that requires a lot of editing or production like podcasts or YouTube videos, TikTok clips can be made by anyone. Features like auto-captioning make it easy to turn around quality posts quickly.
  2. Positive brand associate: Reaching a wider audience means more people will learn about your product, company culture, and future job openings.

Here’s a great example: Attention Seeker is a personal branding agency in New Zealand that used TikTok to promote its hiring needs.


Replying to @with_navya stitch/duet/come to the office and beg on your hands and knees. whatever you feel like. The Attention Seeker is hiring #jobad #officetok #officehumor #personalbrandingagency

♬ Monkeys Spinning Monkeys – Kevin MacLeod & Kevin The Monkey

This clip breaks all boundaries of traditional hiring promotions.

  • It’s built as a reply: This video is a stitch/ duet with @with_navya, thus raising more awareness and views.
  • It’s funny: The TikTok clip is an informal hiring ad for a part-time video editor, outlining the company culture and enticing more applications.
  • It snowballs awareness: People sending their applications must stitch/duet this video, thus creating more views and TikTok content. The result is more people view the original TikTok because the platform’s algorithms will deem it relevant, thus pushing it higher on people’s feeds.

Main Takeaways:

  1. Get your HR and talent teams involved in your long-term recruitment strategy. On top of being subject-matter experts, they know who your ideal candidates are.
  2. Alternatively, partner with a firm that has already built a reputation on TikTok. There are many creative agencies that now specialize in helping brands cultivate a presence on TikTok.

3. Use TikTok Influencers

Before you skip this section (we’re looking at you, B2B folks!), know that influencer marketing looks much different on TikTok than it does on other social platforms. When it comes to brand marketing, an influencer might look like:

  • An expert in your industry who can vouch for your company or product: Best for partnering on brand awareness
  • An HR or talent influencer: Best for partnering on your recruiting process
  • An employee: Best for creating trustworthy hiring posts and cultivating a positive association for company culture

TikTok influencers primarily work in two ways:

  1. Long-term: You can partner with creators to increase your brand awareness and drive engagement. This will help to grow your audience and expose your brand to potential employees and customers.
  2. Short-term: If you’re looking to have an immediate impact, you can partner with creators on a specific video or campaign. For example, working with them to create and promote one hiring video or one product tutorial.

It’s essential to pick the right people, though.

  • Larger influencers have more followers and can disseminate your hiring message faster, which means your brand will get more exposure, more views, and more engagement. However, more views don’t necessarily equal better results. It’s important to do an analysis of the influencer’s followers to ensure they are your target audience.
  • Micro- and nano-influencers have fewer followers. They are often more engaged with their audience because they can get to know these people personally. As a result, they’re more convincing and can have actual discussions on your brand or job post with interested people.

You can choose different influencers to partner with according to your marketing goals and current recruiting needs. Most of them provide a contact email in their profile for brands to easily get in touch. Don’t forget to use a DMARC record generator to check whether your messages are authenticated and can avoid phishing.

Side note: Use a fake follower checker to ensure the creators you’re shortlisting are legit and a TikTok engagement rate calculator to ensure their audience listens to them.

Veronica from @peopleculturecollective is a great example of this. She is an HR expert that uses her platform to share a slew of helpful and hilarious content and has collaborated with other creators in the HR space like the People Problems podcast.


#TechRecruiting is not for the fainthearted @hiredinc 👩🏽‍💻 #HR #HRtiktok #TechCareer #CareerTikTok #WomenInTech #Recruitersoftiktok #Recruiter #PaidPartnership

♬ original sound – ulikpinkman


In this post, Veronica partnered with on a Tech Recruiting campaign. People following her profile are more likely to apply or look into companies that she partners with because she’s established a strong level of trust and expertise.

Main Takeaways:

  1. Working with a trustworthy influencer can increase the visibility of your recruitment posts and help you reach a larger candidate pool.
  2. Think outside the box of traditional hiring ads. Influencers can help you create engaging and creative content that appeals to your target demographic and resonates with your brand values.
  3. End with a strong CTA so interested people will know how to send their applications.

4. Showcase Your Company Culture

Another way TikTok can enhance your recruitment strategy is by helping you showcase your company culture. This is a crucial aspect of attracting top talent, as great company culture can differentiate your brand from the competition.

Unreserved is a real estate company with a funny and relatable description on TikTok, “My boss told me to make this page go viral.”

Their posts certainly fit this narrative.

Here is an example showcasing a manager at Unreserved fooling around in the office:


Time to bring out the big guns #managergoals #meetmyboss #officehumor #attheoffice #officevibes

♬ sonido original –  Antonio Vzz Vèu

This post shows future potential employees that they’ll be working in a laid-back environment where they won’t be afraid to bring up issues with leadership.

It resulted in an array of funny comments that kept the momentum and popularity going.

Notice the effective hashtags used for this post: #managergoals #meetmyboss #officehumor #attheoffice #officevibes.

You can also present your whole team like Handcrew is doing, instead of zooming in on one team member.


Meet the Handcrew team! #officetok #officehumor #funny #officelife #socialmedia #coworkers #corperatetiktok #fyp

♬ original sound – fishwad

This clip associates each Handcrew team employee with a funny archetype, like The Fashionista or The Snacker. Therefore, potential employees get a sense of office culture.

Again, notice the array of hashtags used in this video:

  • Keywords such as #officetok and #corperatetiktok define the niche.
  • #funny and #officehumor define the genre for this TikTok video.
  • #fyp aims to build awareness and send this post to the For You Page.

Main Takeaways:

  • Using TikTok to showcase your office culture can help attract potential candidates and build a positive brand association.
  • Featuring real employees creates a sense of authenticity and engagement.

5. Consider Advertising on TikTok

TikTok is starting to rival Facebook and Instagram as the most popular social media platform to spend advertising dollars. It cost more, but advertising your hiring needs on TikTok will bring increased awareness and help you reach more qualified candidates.

There are different ad formats to choose from depending on your hiring strategy, audience, and budget:

  • In-feed ads: Best for mobile and engaged TikTok audiences
  • Top-view ads: Best for brand exposure and catching people’s attention because they fill the entire screen
  • Video ads: Best for storytelling
  • Spark ads: Best for organic engagement and building authenticity because they boost your existing TikTok posts
  • Carousel ads: Best for capturing attention and eliciting action because they’re interactive

Many companies are taking advantage of this feature, but one example is this ad created by Spin Brands:


🤩*SPIN IS HIRING!!*🤩 We are looking for an incredibly creative Content Creator to join our production team at Spin Brands 💫 Head to our website to apply! #fyp #spinbrands #jobad #jobtok

♬ original sound – Spin Brands

The ad starts with an enticing and catchy question: “Are you looking for your dream job as a content creator?”

  • It features real sequences from real people’s work lives
  • Presents the benefits of working for this company
  • Includes a brief list of job responsibilities
  • Ends with a CTA with clear directions on where to send their job-winning resumes.

Main Takeaways:

  • Catchy ads on TikTok can help you increase the visibility and candidate pool for your open positions, as long as you choose the right format for your audience.
  • Keep it short. Present the most important benefits of getting a job at your company and the major responsibilities.
  • End with a clear CTA so there is no question as to how/where they can apply.

Start Your TikTok Recruitment Strategy

When used thoughtfully, TikTok is an excellent channel to incorporate into your long-term and short-term recruiting strategies. It can help grow your audience and candidate pool, build positive brand recognition, and increase the visibility of your job posts. Remember to do your research, use the right spokespeople, and harness the power of hashtags.

If you are looking for job opportunities in tech, click here.

The post 5 Ways TikTok Can Enhance Your Recruitment Strategy appeared first on CloserIQ.

9 Tips for Managing a Hybrid Customer Support Team

Work environments have changed a lot since the COVID-19 pandemic. Social distancing mandates kickstarted a rapid switch to a hybrid employment model. As it’s proven effective, more and more organizations jumped on the bandwagon.

That’s especially true for customer support. Nowadays, you can attend to customers and elevate their experience from different locations without it impacting the quality of service. Providing flexibility in work locations can be a great benefit for employees. But, it leaves managers with the challenge of finding new ways to effectively lead a hybrid customer support team

In this article, we discuss challenges that managers may face and some tips that can help to effectively overcome them.

Challenges in managing a remote/hybrid team

Challenges in managing a remote:hybrid team



Image source: iStock

Being a manager is a complex role. You are constantly juggling the responsibility of leading teams, ensuring productivity, and facilitating your team’s personal and professional growth. As if that wasn’t enough to handle, a remote or hybrid situation raises even more issues for managers to worry about.

Let’s take a closer look at some of these issues.

1. Different locations (and time zones)

Keeping up with team members in other locations can be challenging for various reasons, including:

  • Difficulty aligning activities across different locations
  • Limited time to interact with team members in different time zones.

Team members may not always be available to work simultaneously, which could disrupt business operations and workflow. So, it’s no surprise that 50% of company leaders want employees to return on-site five days a week, according to CNBC Make It.

2. Communication and scheduling problems.

Several factors might impact a team member’s ability to communicate via specific channels. These can include:

  • Cultural festivities and national holidays
  • Environmental barriers
  • Political barriers
  • Family interference, etc.

For instance, the responsiveness of a team member in an area with a high-quality internet connection will not be the same as for a team member in an area experiencing rain storms and power outages. 

These factors can also make it difficult to schedule calls and meetings. But when working in person, a quick stroll to a team member’s desk can quickly resolve such issues.

3. Retaining company culture

Managers are responsible for passing down company culture to their employees, but this can be challenging with a hybrid team. Since physical interactions play a vital role in shaping company culture, it takes extra effort to instill a feeling of camaraderie in a hybrid working team.

4. Monitoring work and productivity

Some managers have difficulty ensuring team members’ productivity in a hybrid workspace. Team members are often underutilized or have too much on their plate. Both of which can be detrimental to an organization. Keeping tabs on the working hours and workload of team members across time zones is a crucial part of hybrid team managers’ jobs. 

5. Building trust

It’s no surprise that a remote setting can also make it difficult to establish and maintain trust between a manager and their direct reports. With team members working from different locations, managers might not understand individual working styles, working hours, or the current workload. This lapse in communication can result in uncompleted tasks and missed deadlines.

To maintain trust among team members, managers might consider holding daily or weekly stand-up meetings. This gives employees an opportunity to talk about what they’ve been working on and where they may need help. Understanding how everybody has been spending their time helps team members feel like they’re working towards a collective goal, which of course they are! 

9 tips for leading customer support teams

9 tips for leading customer support teams







Image source: iStock

As hard as managing a hybrid customer support team may be, it’s not impossible. You can navigate most problems you encounter with a little guidance. In this section, we’ll tackle ways to solve the above-mentioned issues. 

1. Communicate often as a team

Organize weekly team meetings or periodic team bonding activities. This will give your team something to look forward to and provide take a break from constantly speaking to customers and chatting about work experiences.

Frequent team communication through networking apps like Teams and Slack is also an excellent way to enable team members. They can share ideas on handling customer-related problems and the different temperaments a customer service professional encounters daily.

Other benefits of frequent communication include:

  • encourages trust
  • enhances team engagement
  • prevents potential conflicts
  • increases team productivity
  • boosts innovation
  • fosters better customer relationships.

2. Communicate work schedules in advance

Communicating work schedules across the team is an excellent way to maximize team members’ utility to ensure no one is underutilized or overworked. 

As a manager, you can assign various aspects of customer relations, as well as daily or weekly goals for each team member. It will also make scheduling meetings easier with timely, advanced communication.

3. Unite your team

Your hybrid customer support team members may be focused on supporting customers, but they have needs too. One significant professional need lacking in organizations with hybrid models is inclusion. With team members spread across different locations, it is easy to feel left out. This can affect both motivation and productivity. 

As a manager, you should find ways to make all members feel like part of the team. Some examples include:

  • organizing team bonding activities
  • rotating meeting hosting responsibilities
  • encouraging team members to share positive feedback 

4. Initiate individual problem-solving

Make room to address your team member’s individual needs and the challenges they face. Ensure that the entire problem-solving process is not treated as a customer service issue and remains confidential, to build trust. Communication improves when your team is in a good mental space.

5. Leverage technology and collaboration tools.

Promote a culture of exploring and utilizing available customer service-related technology and collaboration tools

Regardless of the challenges of remote and hybrid work, most businesses have succeeded because they leveraged innovative solutions, such as virtual call center software, to stay connected with employees and customers. 

Managers can promote asynchronous communication to make it easier for team members to collaborate effectively. Recording essential calls or meetings for absentees to watch later helps to ensure you’re not leaving any team member behind.

6. Provide proactive support in the office and online

It is vital to offer helpful solutions to the challenges that your hybrid customer support team may face on the job. 

It could be providing backup internet services in the office or pooling written resources online — anything that helps to make their job easier. You could also host team webinars to help team members further develop their skills and techniques from time to time.

7. Use monitoring tools

Implementing monitoring tools can be a helpful way to track team member workflows and ensure that deadlines and KPIs are met. Clockify, for example, can provide insight into how your team is spending their time across tasks and projects. Another option might be to have your team complete check-in forms before scheduled 1-to-1 calls to make your time together as effectively as possible. 

8. Set boundaries and expectations

Remote work doesn’t have to mean working round the clock. Make it clear to team members that as much as you appreciate a high-performing team, you want to prevent burnout as much as possible. 

Have team members work only during business hours in their respective locations and time zones. Simple tools like shared Google Calendars will allow team members to see all schedules and working hours. That way, they can respect each other’s work hours as well. 

9. Spread positivity

We can all agree that happy employees are more productive than unhappy employees. You can help to foster a positive work environment by being proactive and encouraging positive reinforcement. For example:

  • Regularly recognize great performances through team shout-outs
  • Help your team set realistic expectations and deadlines
  • Hold regular check-ins and forecasting sessions to keep goals and objectives on track
  • Ask where you can provide additional support
  • Encourage collaboration between team members

Take the time to understand the needs of your team. Celebrating wins, showing empathy, and prioritizing their well-being will help you to keep your team happy and healthy.


Managing a customer support team can be challenging, especially in a hybrid or virtual setting. However, with the right strategies and tools in place, you can effectively navigate these challenges and lead your team to success.

Establish clear communication and understand your team’s needs, both as a whole and on an individual level. Doing so will help you create a healthy, positive work environment and ensure customer satisfaction.

If you are looking for job opportunities in tech, click here.

The post 9 Tips for Managing a Hybrid Customer Support Team appeared first on CloserIQ.

How to Be Compliant During the Hiring Process

When designing a great hiring experience, interview timelines and candidate flow are often top-of-mind. But the hiring process itself is full of potential compliance risks – from collecting and storing applicant data to monitoring the hiring process itself.

With data breaches becoming increasingly prevalent, even in popular third-party HR platforms, it’s more important than ever for organizations to put preventative measures in place. By understanding the risks, developing policies and procedures to mitigate them, and training HR staff on how to identify and address them, you can ensure a compliant hiring process.

1. Understand the hiring process and which compliance risks are associated with it

The hiring process can be complex. In addition to ensuring that your candidates have a smooth and positive experience, it’s also important to understand the compliance risks. Several potential risks can arise during the hiring process. For example discrimination, failure to follow proper procedures or even bribery. The first step to preventing these risks is to simply be aware of them.

Discrimination is perhaps the most common compliance risk associated with the hiring process. Discrimination claims can occur when an employer improperly considers an applicant’s race, religion, gender, age, or other protected characteristic when making hiring decisions. It can also occur if an employer uses pre-employment tests or screening devices that have a disparate impact on certain groups of people.

Another common compliance risk is failure to follow proper procedures. This can happen when an employer doesn’t follow the required steps in the hiring process. For example, neglecting to conduct background checks or verify references. It can also occur if an employer doesn’t keep accurate records of the hiring process or fails to provide adequate notice of job openings.

Bribery is another potential compliance risk that can arise during the hiring process. This occurs when an employer offers a potential employee something of value in exchange for accepting a job offer. Bribery is illegal in many jurisdictions and can lead to serious consequences for the employer and employee involved.

These are not the only compliance risks associated with hiring but are the most common. By understanding how these situations occur and taking steps to avoid them, you can help ensure a compliant and positive hiring process for your organization.

2. Develop policies and procedures to mitigate compliance risks

The hiring process is full of data collection. From initial applications to candidate screenings, a lot of confidential information is shared between parties.

If your organization has adopted any HR platforms, it’s important to note that these tools often come with their own associated risks. They can be incredibly helpful for streamlining hiring procedures and even mitigating some of the risks we’ve discussed. However, they aren’t immune to data breaches.

When developing policies and procedures to mitigate compliance risks, you should:

  • Only collect information that is relevant to the job. Avoid discrimination when collecting applicant data by collecting the data necessary to evaluate the candidate’s qualifications for the job, not the data based on any protected characteristics. For example, an employer shouldn’t collect information about an applicant’s race or gender unless it’s relevant to the job listing.
  • Follow data protection legislation. All personal data collected from job applicants must be processed according to data protection legislation. This includes ensuring that applicants are aware of their rights concerning their data and that only the minimum amount of data necessary is collected. It also includes implementing proper data archiving practices.
  • Keep applicant data secure. Collected data should be protected from unauthorized access, disclosure, or use. An employer needs to ensure that this information is only accessible to those authorized to access it. Processes should be in place to prevent data from being disclosed or stolen.

3. Train HR staff on compliance risks

New legislation and regulations are constantly being introduced. HR staff should be provided with updated training and professional development around data privacy, employment law, and financial regulations on an ongoing basis. This will help to keep your organization compliant and informed.

In addition to internal processes, compliance training should also cover these components:

  • Employment law basics to ensure that job advertisements do not discriminate against any protected characteristics and that hiring selection processes are fair and transparent.
  • Financial regulations training to ensure that any financial incentives offered as part of the recruitment process comply with financial regulations.
  • Industry and state-specific laws that workers must comply with.

4. Continuously monitor the hiring process

Compliance isn’t a one-time checklist, especially with the evolving threat of cyber-attacks. Organizations should be monitoring their hiring process on an ongoing basis to ensure compliance with policies and procedures.

There are several ways in which organizations can monitor the hiring process:

  • Carry out regular audits of HR staff
  • Conduct regular reviews of job advertisements
  • Implement a system to track changes to applicant data
  • Ensure that all staff involved in the hiring process are aware of their responsibilities regarding compliance
  • Provide regular training to HR staff on compliance risks associated with applicant data

5. Take corrective action when necessary

Disciplinary measures can be an uncomfortable subject to address. However, it’s important to have a corrective action plan in place if an issue ever arises. If a team member were to breach a compliance policy, it may be a sign that more frequent training or review intervals need to be implemented.

A corrective action plan typically includes the following sections:

  1. Identify the problem. What should be fixed? Gather any data, reports, or related documents associated with the problem.
  2. Evaluate the extent of severity of the issue. Was it a one-time event that can be easily corrected? Does it point to a larger systematic or tool-related problem?
  3. Analyze the root cause. Why did this happen? Was it human error, a lapse in training, or an ineffective process?
  4. Develop an action plan. What is the proposed solution? Include a step-by-step plan that details each action item.
  5. Implementation of the plan. Each team member should know what the objectives of the corrective action plan are and who is responsible for each piece.
  6. Monitor and follow up on the results. Track the progress made and note any necessary adjustments. Create a report that shows how the problem was addressed and any areas of improvement.

Wrapping up

A great hiring process is a staple for attracting qualified candidates. Along with crafting a smooth and positive interview experience from application to job acceptance, it’s important to keep compliance risks top of mind. You can avoid these pitfalls by keeping up-to-date on compliance laws and best practices, and continuously monitoring your hiring processes.

If you are looking for job opportunities in tech, click here.


The post How to Be Compliant During the Hiring Process appeared first on CloserIQ.

How to Design a Strategic Interview Process for Software Engineers

As a founder, recruiting the right technical talent is vital to building a world-class engineering team. A great software engineer will help scale your product and ensure the growth of your company. Unfortunately, few founders have the expertise to build the perfect hiring process or time to interview hundreds of candidates.

Leaning on the expertise of an agency is a great option. But if your organization isn’t ready for that, we’re breaking down tactical recruiting steps that you can easily follow. This series covers how to scope a rolewhere to find the best candidates, how to outreach to them, and tips for designing a strategic interview process for software engineers.

Creating a Strategic Interview Process for Software Engineers

Before you begin conducting interviews, make sure that your current process is effective for the role you are filling. We’ll take a look at the best strategies for the first interview call, selecting and administering assessments and closing candidates.

Here are key points to remember when interviewing software engineers:

  • Your interview process should be quick but efficient
  • Everyone involved in hiring should be on the same page
  • There is no downside to providing a great interview experience

💡 Check out The Complete Guide for Interviewing Software Engineers for more in-depth interview tips.

First Call: How to attract and pull in candidates

As an early-stage startup, you might need to do a bit more selling to convince great talent to join your team. The first call is an opportunity for you to begin assessing if they are a good fit, while also building excitement for the role.

  • Know what you are going to ask. What information is the highest priority for you to collect at this step?
  • Review what you already know. Tailor your conversation around this and save time by not asking for basic information.
  • Pause after questions. Strategic pauses allow the candidate time to consider their answer and respond thoughtfully.
  • Set clear expectations for the interview timeline. Remember, speed is one of your advantages over larger tech companies.


Assessments are standard practice in the interview process for software engineers. The option that you choose should showcase the candidate’s competencies and skills, allowing you to evaluate if they are a good fit for the position.

  • Select the right assessment. List out the skills needed for the role and design a set of assessments that test for those specific skills.
  • Keep seniority in mind. General coding tests or interviews may be a great choice to test foundational knowledge for early career engineers. With senior engineers, an assessment that tests for domain knowledge or their ability to lead projects might be a better fit.
  • Determine how your assessments will be administered. Live assessments can be time-consuming, but they also give you the best data points. Take-home options are more efficient to administer but put more burden on the candidate.
  • Test for technical aptitude throughout the interview process. Start by including some quick, technical questions as early as the first call. Save larger assessments for mid to late-stage interview rounds.

Whichever assessment you decide on, make sure to include real problems that someone in this role might face. This will give the candidate better insight into what they’ll be working on in the future. It will also allow you to test their ability to solve problems and tasks relevant to the role.

💡 Tip: Skip expensive assessment tools. Instead, share the exercise via Google Docs and/or a public GitHub repository.

Closing Candidates

Closing candidates is the final step in the hiring process, and it can be a challenge. Here are some tips to help you get software engineers to accept your job offer:

  • Be honest and transparent. Make sure to provide realistic expectations about the role, team, and company.
  • Highlight the unique aspects of your company. What sets your company apart from the competition? Make sure to emphasize those points.
  • Focus on the candidate’s growth. What opportunities are available for the candidate to learn and develop professionally?
  • Be flexible with the offer. Offering a competitive salary is important, but so is being flexible with things like vacation time, remote work and other benefits.
  • Make the decision process as easy as possible. Provide the candidate with clear next steps and a timeline for making a final decision.
  • Be prompt in your response. If a candidate is interested, make sure to follow up as soon as possible.

💡 Check out How to Close Top Engineering Talent for 4 steps that you can take to facilitate a smooth offer process and avoid common pitfalls.


Designing a strategic interview process for software engineers is essential for building high-performing engineering teams. It is important to have a well-defined process that is tailored to the needs of the job and to use assessment techniques that provide direct insight into each candidate’s technical skillset. Consistent process improvement is possible through thoughtful changes based on regularly collected feedback from both candidates and interviewers. Following these steps will help ensure that you are hiring the right candidates who have the necessary skills and cultural fit to be successful at the company.

If you are looking for job opportunities in tech, click here.


The post How to Design a Strategic Interview Process for Software Engineers appeared first on CloserIQ.